
It is certainly a curious time in history as we navigate the ever-changing world of social media. To be sure, the inventors of the Internet could not have imagined the massive amount of misinformation that can spread almost instantaneously across the world. Indeed, some of the information disseminated can be harmful and sketchy, but some content leans into the comedic and unserious side of the World Wide Web. The latest trending tomfoolery touted as truth arrives in the form of an elder statesman and the playful application of his cologne. His over-the-top theatrics have deluged my social media timeline for the greater part of the past week. So, what is it that has spawned thousands of followers, social media challenges, and satirical spinoffs?
Effortlessly employing a saucy, seductive sleight of hand, he dispenses a mist of cologne before swiftly snatching the molecules out of midair and applying the scented notes to his manly beard. Alas, this was merely a form of frolicsome foreplay before he passionately, provocatively pelvic pumps either the air or the nearest furniture in the area whilst referring to his “big” engine. Honestly, it is quite entertaining and hilarious. However, I have to be that guy and pour a little cold water on this steamy, scented ritual. Unfortunately, many individuals will believe that applying cologne to their beard is the new preferred method. Now, I am not going to write a lengthy opposition piece here; rather, I will just present some honest facts.
Cologne is generally 70-90% alcohol. That being said, knockoff colognes tend to use higher concentrations of alcohol and synthetics than some reputable brands. The skin on your face is delicate; some faces are more sensitive than others. Therefore, it would be wise not to apply cologne to your beard and face. There is a risk of irritating and drying out your skin. Your beard may become dry and scraggly. Seriously, who wants a dry, brittle beard that looks like hay on the face? As a gentleman nearing 50 years of age, and probably rocking a beard for 30 years, I have never seen a recommendation for cologne being rubbed into one’s beard.
Sure, his performative piece on the Internet is perhaps not inflicting any damage on his beard. However, trust me, there will be that one guy who will take this act as gospel, and he will proceed to spray cologne directly into his beard. I have even seen gentlemen with no beard rubbing cologne mist on their bare face. Again, the short videos are funny. However, can we please recognize and acknowledge beard care basics? Drink plenty of water and stay hydrated. Maintain beard health with a dedicated beard wash, conditioner, balm, and oil. Comb and brush your beard to detangle hair and stimulate growth. Besides, no way am I spraying my good cologne in the air to “snatch” it and then dry hump the air for an Internet flex. I’m too old for all that jazz.






Sometimes I like to stroll through the beauty department at a nearby shopping mall and sample various colognes on the market. On this particular day, my dedicated salesperson offered the latest offering from Mont Blanc – Explorer. She explained the scent was popular and was quite similar to Creed Aventus. I had not smelled Creed Aventus before, but the fragrance is insanely popular within the fragrance community. She also explained that Explorer could be purchased at a fraction of the cost of Aventus, as it retails for more than $300.00. So, I went home and performed some research. It appears that Creed enthusiasts, while not totally dismissing Explorer, labeled it a clone. Now, for the average gentleman that isn’t a fragrance aficionado, this opinion does not carry much weight. The average gentleman simply wants a scent that smells great, lasts long, and provides a great performance over the course of a day. And if his cologne is able to garner compliments from the general public or significant other, he will be rightly satisfied. Ironically, a fellow coworker was in the same spot one day, and she really liked Explorer. The choices were Mont Blanc Explorer Eau de Parfum and Yves Saint Laurent Y Eau de Toilette. She took samples of both to decide at home. We passed another colleague back at work, and she performed a blind smell test. She liked Mont Blanc Explorer as well. So, let’s jump into the details below, as this scent may be for you.
I’ve read the reviews online – the good, the bad, and the indifferent. And my conclusion was not a surprising one. Paco Rabanne Invictus is, without a shred of doubt, a polarizing scent. Not exactly sophisticated or intricate, it is a fun scent nonetheless. Perhaps the ubiquitous nature of its smell is what draws so much discontent. The notes have a common and familiar feel to them, nothing really stands out. Now, there is a saying: You can’t judge a book by its cover. Well, I was judging Invictus by its cologne flask. Opportunities have presented themselves many times for me to sample Invictus, but the presentation struck me as gaudy. Therefore, I associated tackiness with the potential of a cheap scent. Until finally, I surrendered and decided to give Invictus an honest assessment. Love it or hate it. Check out the details below.


Offering full transparency, my current role of supervisor in supply chain management continues to be physically and emotionally taxing. The complex universe of people management is a strenuous exercise in patience, empathy, and conflict resolution. In addition to standard family responsibilities, it feels that every facet of my life revolves around addressing a demand or providing resolution to a problem. Simply: I just
Well, to fully admit the absolute truth, I am woefully behind on reviews. With Father’s Day steadily approaching, no time seems better than the present to dive into some grooming products for some deserving dads around the globe. Therefore, let us begin with a familiar brand that most gentlemen tend to favor – Kenneth Cole. The spotlight today shines upon a Kenneth Cole offering titled Black Bold. Now, Black Bold is the evolution of the brand’s signature house fragrance for men – Kenneth Cole Black. Bold Black was launched in 2016 with perfumer Harry Fremont at the helm. I’ve actually had this latest incarnation in my collection for an extended time now. Allow me to offer a few thoughts and you can decide if this scent best suits you or that special father in your life.