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Standard Recommendations – Merona 4 Pocket Wool Utility Coat

Target Field JacketIt was but a short time ago – September 18th to be exact – that I proudly proclaimed my adoration for the gentleman’s field jacket. A robust option employed to engage gradually declining temperatures before they totally bottom out, I declared the field jacket as an essential piece for fall/winter outerwear. That being said, I would like to direct your attention to Merona’s stylish interpretation of said piece of outerwear. Wait – Merona? Yes – that Merona.

Now, before I offer my unsolicited endorsement to the audience, I would like to address a misguided belief circulating throughout the style universe for men. Some dapper gentleman will have you believe that if you’re not wearing an expensive, brand name article of clothing, somehow you cannot be stylish. That is simply nonsense. Yes, in the midst of our renaissance of sorts for men’s style, style snobs have become rather aggressive with their critiques of what is and what isn’t stylish.

Granted, there will be occasions when a gentleman will have to lay down some serious coin for quality and aesthetically pleasing menswear. Nevertheless, true style is more so the how a gentleman artfully arranges his ensemble rather than the what he is arranging. And now, back to that Merona jacket. Yes, it is a Target house brand. And yes, it is probably manufactured in China. However, those facts do not disqualify this jacket from being a great jacket. I know this from first-hand account.

True, I have items in my closet that can be considered expensive. However, I am not a gentleman that will shun any particular brand due to its origins. This offering from Merona is a fantastic choice for moderately cold weather. It delivers in the department that it was manufactured for – warmth. It is neither slim or bulky, but it is sufficiently heavy. The construction is tight and is excellent at blocking out arctic wind, or as some people like to call it – the hawk. With a heavyweight wool & polyester twill shell, this jacket will definitely keep you warm when the temperatures fluctuate between the high 20s to low 40s.

And for style, the shoulder epaulets and 4 pocket design certainly lends an air of no-nonsense masculinity. It doesn’t have a hood, so ensure you equip your person with a hat and scarf. Offered in charcoal heather, ebony, and dark grey; this jacket can be obtained for a ridiculously low $79.99 with 60% off a second jacket if you choose to splurge. Don’t allow the price, or the fact that it is a Target jacket mislead you, this is a great value. If you are in the market, at least afford yourself the courtesy and check it out if you happen to be in a Target. You won’t regret it. Stay stylish gentlemen.

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Standard Recommendations – The Merona Knit Cap

Merona Knit Cap 2I have always been cautious of discount retail chains, such as Wal-Mart and Target, that have aggressively entered the market of selling serious clothing merchandise. Beyond the standard collection of tee shirts, underwear, and socks; it feels slightly strange retrieving a gallon of milk from aisle 16 and then selecting a merino sweater from aisle 12. Prejudiced by the simple reality of kitty litter being a few feet away, I always suspected that the clothing sold was cheap. And not cheap as in price, but cheap as in cheaply constructed. One spin in the washing machine would surely send your sport shirt to a premature state of fraying and tearing.

Nevertheless, I have heard whispers that clothing from stores such as Target was actually good. In a concerted effort to offer quality products at an affordable price, Target has teamed up with various big time designers to offer such selections, as well as offering their own house brands. So, that brings me to one such brand – Merona. In search of a good cold weather cap, the thought of slapping down $50 to $70 for a cap wasn’t too thrilling. And so, I found myself in Target doing some light shopping when I spied the Merona knit cap. Now, for approximately $4.99, the risk was minimal and the reward would be tremendous if it performed its duties.

Offered up in a myriad of colors, I promptly grabbed a black, charcoal gray, and green knit cap. It’s not 100% wool though. It’s actually a blend of predominantly acrylic and some spandex for stretch. That didn’t matter. My only concern was would it keep my bald head warm. And it does. The fit is comfortable. It doesn’t lose its shape. And it keeps the dome nice and toasty. For $3.99 a pop, a gentleman can’t beat that. Sure, it’s not wool or cashmere, but I’m not trying to win on style points here. Not when arctic blasts are threatening to take off my ear lobes. Thus, the Merona knit cap passes the test. With the colors offered, it’s a great way to accessorize your look with a little color, stay warm, and do it on the cheap. This cap is a winner. And I’ll probably be back at Target to pick up a few more. There’s an orange one with my name on it.

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