Standard Recommendations – Merona 4 Pocket Wool Utility Coat


Target Field JacketIt was but a short time ago – September 18th to be exact – that I proudly proclaimed my adoration for the gentleman’s field jacket. A robust option employed to engage gradually declining temperatures before they totally bottom out, I declared the field jacket as an essential piece for fall/winter outerwear. That being said, I would like to direct your attention to Merona’s stylish interpretation of said piece of outerwear. Wait – Merona? Yes – that Merona.

Now, before I offer my unsolicited endorsement to the audience, I would like to address a misguided belief circulating throughout the style universe for men. Some dapper gentleman will have you believe that if you’re not wearing an expensive, brand name article of clothing, somehow you cannot be stylish. That is simply nonsense. Yes, in the midst of our renaissance of sorts for men’s style, style snobs have become rather aggressive with their critiques of what is and what isn’t stylish.

Granted, there will be occasions when a gentleman will have to lay down some serious coin for quality and aesthetically pleasing menswear. Nevertheless, true style is more so the how a gentleman artfully arranges his ensemble rather than the what he is arranging. And now, back to that Merona jacket. Yes, it is a Target house brand. And yes, it is probably manufactured in China. However, those facts do not disqualify this jacket from being a great jacket. I know this from first-hand account.

True, I have items in my closet that can be considered expensive. However, I am not a gentleman that will shun any particular brand due to its origins. This offering from Merona is a fantastic choice for moderately cold weather. It delivers in the department that it was manufactured for – warmth. It is neither slim or bulky, but it is sufficiently heavy. The construction is tight and is excellent at blocking out arctic wind, or as some people like to call it – the hawk. With a heavyweight wool & polyester twill shell, this jacket will definitely keep you warm when the temperatures fluctuate between the high 20s to low 40s.

And for style, the shoulder epaulets and 4 pocket design certainly lends an air of no-nonsense masculinity. It doesn’t have a hood, so ensure you equip your person with a hat and scarf. Offered in charcoal heather, ebony, and dark grey; this jacket can be obtained for a ridiculously low $79.99 with 60% off a second jacket if you choose to splurge. Don’t allow the price, or the fact that it is a Target jacket mislead you, this is a great value. If you are in the market, at least afford yourself the courtesy and check it out if you happen to be in a Target. You won’t regret it. Stay stylish gentlemen.

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