Because in a world of safe, neat pocket squares dominating the gentleman’s marketplace; sometimes a fresh reworking of a classic is needed. Read on.

• The Who – For the discerning gentleman that appreciates the contribution of unexpected, distinctive accessories that bolster the sophistication quotient of his presentation as a whole.
• The What – Armstrong and Wilson, an independent menswear company founded by Ontario Armstrong and Clifton Wilson, specializing in creative variations of classic menswear accessories – please see the killer pocket square above.
• The When – To be worn during times that cry out for next level style and grace.
• The Where – Great for the office. Boardrooms may be tricky, so survey the business environment beforehand and style accordingly. And when the workday is complete; feel free to rock out with supreme confidence, as no one will look as uniquely dapper as you.
• The How – These squares are usually cotton, linen, cashmere, or wool; so an irregular square fold is recommended. Ensure that the button detail is situated for maximum visibility.
• The Why – Because of all the pocket squares you own, most likely, none are endowed with an elegant button detail. And if you do own one, perhaps you could use another – for variety of course.