Gentlemen, the new year has officially commenced, and Hugo Boss wants to know if you are ready. And when we say ready…we mean…really ready. Launching a fresh campaign entitled “Ready Is…”, Hugo Boss wants the gentleman to be ready for whatever life has in store – from looking stylish as temperatures begin their seasonal dip to exuding a sophisticated presence during after-hour social gatherings. Being ready means smartly anticipating your day or night, and thoughtfully considering the things you can do now to make things go smoother later. And this is all accomplished by employing an alluring scent – courtesy of Hugo Boss. Because, when a gentleman feels ready, confidence naturally follows.

For the day, BOSS BOTTLED incorporates a soft, smooth and sophisticated character that subtly extends the wearer’s confident and assertive personality. Apple, cinnamon and vanilla tempered with a combination of sensual woody notes produce a daring, delicately soft and sensual, yet distinctively masculine scent. Come darkness, BOSS BOTTLED NIGHT has a purposeful, edgier character that imbues the wearer with a personal magnetism that attracts others. Infusing him with the confidence that will make him feel irresistible at night, the scent artfully blends rich woody and powerful musky notes in the base.

So, what are you ready for this year? Hugo Boss Fragrance wants you to join the conversation. Share your “readyism” on Twitter using the hash-tag #ReadyIs, or alternatively you can visit readyis.com and share your wisdom there. Submit your comment and enter to win a BOSS bag– and once your readyism is posted, you will receive an email notification from the site. The good people at Nike Communications were kind enough to send me samples of both fragrances, and my preliminary impression is this is a great fragrance to start the new year off with. Be sure to check back here for a full review. Until then, get ready and let us know how you’re ready!